{"product_id":"what-s-the-story","title":"What’s the Story?","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e• By \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTim Calkins\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• \u003cmeta charset=\"utf-8\"\u003eRelease Date:\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eFeb 16, 2027\u003cbr\u003e• ISBN: \u003cmeta charset=\"utf-8\"\u003e9781774587171\u003cbr\u003e• 256 Pages\u003cbr\u003e• Trade Paperback\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eA simple, practical approach to creating and delivering presentations―skills every business leader needs. \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eMany people, even senior business leaders, don’t know how to create persuasive and engaging presentations, even though it’s critical for business success. Clinical professor of marketing Tim Calkins has been creating and delivering business presentations for more than thirty years, and in\u003cspan class=\"a-text-italic\"\u003e \u003cem\u003eWhat’s the Story?\u003c\/em\u003e\u003c\/span\u003e he gives you the insights, tools, and tips you need to enhance your presentation skills.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eDelivering an effective presentation is not just about showing up and stating all your facts. By the time your audience is in the room, you should be so well prepared that the most junior member of your team can give the presentation successfully. Calkins reveals the key steps to making an outstanding business presentation:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eCreating a briefFinding the storyCrafting effective slidesPre-selling the presentationSetting the stageDelivering with confidenceFollowing upFew things are as important as your ability to communicate information and make recommendations, and an outstanding business presentation is one of the best examples of this. If you have ever struggled with a presentation, \u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eWhat’s the Story?\u003c\/span\u003e\u003c\/em\u003e is the reference you’ve been waiting for―the long-awaited guide many have urged Tim Calkins to write and your key to business success.\u003c\/span\u003e\u003c\/p\u003e","brand":"Macmillan","offers":[{"title":"Default Title","offer_id":43372426494041,"sku":"978-1774587171","price":23.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0183\/6405\/files\/whatsthestory.jpg?v=1780424191","url":"https:\/\/shop.givingtons.com\/products\/what-s-the-story","provider":"Givington's","version":"1.0","type":"link"}