{"product_id":"the-million-dollar-napkin","title":"The Million Dollar Napkin","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e• By \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRyan Deiss\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• \u003cmeta charset=\"utf-8\"\u003eRelease Date:\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eMar 2, 2027\u003cbr\u003e• ISBN: \u003cmeta charset=\"utf-8\"\u003e9781774588109\u003cbr\u003e• 136 Pages\u003cbr\u003e• Trade Paperback\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eScale your business and gain the freedom you dreamed of as a founder.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eChuck is exhausted. The company he founded has a superior product and was gaining traction. Now, sales are slipping, his executive team is falling apart, and he can’t remember the last time he made it home for dinner. How long can this last?\u003cbr\u003e\u003cbr\u003eBut then Chuck meets the right mentor. Harper owns a bar that doesn’t seem special, but beneath the surface it is just one piece of a wealth-producing empire. Harp has cracked the code for scaling businesses without sacrificing everything else in life. More than a modest bartender, Harp is about to share the secret to his success.\u003cbr\u003e\u003cbr\u003eIt all starts with Chuck asking a deceptively simple question: “How do customers happen?” Over a series of late-night conversations, Harp reveals a growth operating system that busts myths about strategic planning, holds people accountable for the business drivers that truly matter, and rallies executive teams around a common goal.\u003cbr\u003e\u003cbr\u003eEqual parts gripping fable and vital business playbook, the tools in \u003c\/span\u003e\u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eThe Million Dollar Napkin\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e are real, tested, and proven. Entrepreneur, investor, founder, and CEO Ryan Deiss is an expert on scaling and customer value optimization. His system works for his companies, it works for Chuck, and it will work for you.\u003cbr\u003e\u003cbr\u003eIn this book, you’ll learn to make the following:\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003evalue engines that show the process of how your company creates value\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003escorecards that show how well that process is working\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003equarterly sprint plans that show how to make that process better\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eTogether, these three components create a self-reinforcing loop called the Growth Flywheel. Your job as CEO isn’t to work harder, it’s to keep the flywheel spinning. Ryan Deiss’s \u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eThe Million Dollar Napkin\u003c\/span\u003e\u003c\/em\u003e shows you how with a fast-paced story and a step-by-step guide for building a business that grows predictably and scales sustainably, without burning yourself out.\u003c\/span\u003e\u003c\/p\u003e","brand":"Macmillan","offers":[{"title":"Default Title","offer_id":43372416696409,"sku":"978-1774588109","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0183\/6405\/files\/coverimagecomingsoon.jpg?v=1778074862","url":"https:\/\/shop.givingtons.com\/products\/the-million-dollar-napkin","provider":"Givington's","version":"1.0","type":"link"}