{"product_id":"manage-the-machine","title":"Manage the Machine","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e• By \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePaula Goldman\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• \u003cmeta charset=\"utf-8\"\u003eRelease Date:\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eSep 15, 2026\u003cbr\u003e• ISBN: \u003cmeta charset=\"utf-8\"\u003e9781541608207\u003cbr\u003e• 304 Pages\u003cbr\u003e• Hardcover\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAI technology has rapidly advanced from automation to generative tools to autonomous agents. Business leaders are increasingly excited about the potential of AI but also worried about the risks. At a time when AI can both radically increase productivity and set off a PR nightmare, where can professionals turn for tactical advice that cuts through the hype?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eManage the Machine\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e is a practical guide to effectively and responsibly integrating AI into work, in business domains ranging from sales to corporate strategy to HR. Paula Goldman, chief ethical and humane use officer at Salesforce, shows how to get the best from AI and people working together, with examples from leading companies like Walmart, SharkNinja, and Nike. She provides clear guidance for determining which tasks can be safely delegated to AI and where humans should take the lead―for example, by articulating when customers welcome AI, and when they find it inappropriate. Goldman also lays out the guardrails necessary to keep AI―or the humans using it―from going astray.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs humans increasingly work side by side with AI, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e\u003cem\u003eManage the Machine\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eprovides the road map for organizations to take their next steps with confidence, putting people at the center of the transformation.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hachette","offers":[{"title":"Default Title","offer_id":44464540090457,"sku":"978-1541608207","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0183\/6405\/files\/managethemachine.jpg?v=1785854618","url":"https:\/\/shop.givingtons.com\/products\/manage-the-machine","provider":"Givington's","version":"1.0","type":"link"}